thrive 2017 full schedule
friday, february 10, 2017
7:30 - 8:15 am
8:15 - 8:50 am
9:00 - 9:45 am
9:45 - 10:00 am
10:00 - 11:45 am
11:50 am - 12:50 pm
1:00 - 2:45 pm
2:45 - 3:00 pm
3:00 - 4:45 pm
4:45 - 5:00 pm
Registration and Continental Breakfast
Opening Remarks – What Does it Mean to Thrive?
The Bond – The Case for Providing Excellent Care - Dr. Rick DeBowes
Many of today’s pets enjoy the life of Riley…they live indoors, rest on our sofa and sleep in our beds. They are named in our wills and other advanced planning documents. Clients pursue advanced and sometimes extreme levels of care to enhance and promoting the well-being of their pet and extend their pet’s lives. There is no doubt that people who love and live in such close proximity to their pets want those animals to be HAPPY, HEALTHY, PAIN FREE and LIVE AS LONG AS POSSIBLE. Come join us as we work together to explore this contemporary reality and explore its impact on how we practice medicine. Along with our oath, it is the driving reason we must offer best care to every patient, every time!
Paradigms and Paradigm Paralysis: How do YOU See Your World, Your Practice and Your Clients and is it Getting in Your Way? - Dr. Rick DeBowes
Paradigms are belief systems. These belief systems are analogous to lenses through which we look at our clients, their pets and our relationships with them both. Paradigms are how we see the world. We know that our belief systems have the ability to influence how we think and interact with the world around us. Our beliefs regarding what clients want…and don’t want, will pay for and won’t pay for…impact our mindset and ultimately shape our approach to the way we practice medicine. It’s our professional life paradigms that are largely responsible for having held our profession back at times by limiting our thinking about new ideas. Consider how our profession received the notion of twice a year exams, shifts in vaccination strategies, the value of pain management, on-line pharmacies, wellness plans, pet insurance, etc. etc. etc. Believe that the vast majority of your bonded clients come to you in order to learn what they need to do to help their pet be happy, healthy, pain-free and live as long and as well as possible. Join us and learn how to recognize your personal practice paradigms and explore how you might experience positive change in the health of your practice.
Putting a Team Together and Setting an Organizational Culture - Dr. Rick DeBowes
Amazing groups that work together in life, business or sports are defined by a set of mutually agreed upon core values and the presence of synergy. For this to happen, it is critical to develop the presence of a positive organizational culture…a culture that promotes all the right mindsets and behaviors and actively discourages those which are counterproductive. You don’t get to this kind of workplace environment by accident…You get there by constantly promoting a culture of success and rewarding the expression of mutually supportive behaviors. When you do achieve this level of engagement across your employees, you move from a ‘workgroup” mindset to that of a team. The transformation is amazing because work is more enjoyable, synergy is present, drama is reduced and financial returns are enhanced. It is then that you learn firsthand the understated power and truth of the simple mantra of Peter Drucker: it is that “culture eats strategy for breakfast.”
Organizational Culture Drives Your Business - Dr. Rick DeBowes
Ok, you have hired wisely and in the words of Jim Collins, you have “the right people on the bus.” You have worked to set a positive culture to which your teammates all ascribe and adhere, whether you are at the practice or on vacation. So what? Well let’s look at some examples of how a culture of excellence translates to awesome outcomes for patients, clients and even the practice owner and health care team. Join us for a look at a couple of case studies where we see that widespread adherence and celebration of the positive practice culture will change the practice financials through enhanced commitment to delivering best care to every patient, every time!
Saturday, February 11, 2017
7:00 - 8:00 am
Registration and Continental Breakfast
TRACK 1: Protect Your Bottom (...Line, That Is) - Darren Osborne, MA
8:00 - 9:00 am
9:10 - 10:10 am
10:20 - 11:20 am
11:30 am - 12:30 pm
12:30 - 1:30 pm
1:30 - 2:20 pm
2:25 - 3:25 pm
3:30 - 5:00pm
Finance 101 Accounting: Take Control of Your Bottom Line
Many veterinarians measure their financial success by their bank balance or simply wait until their accountant gives them the bad news long after their yearend has passed. Prudent financial management benefits new grads, associates and practice owners since all three deal with revenue, expenses and debt. Take control of your finances by understanding what you need to measure, who needs to measure it and how controlling your bottom line can ultimately improve your lifestyle.
Finance 201 Budgeting: Make a Better Bottom Line
Most veterinarians do not have a practice budget. Five years ago this was not a problem, but with declining clients and increased competition, monitoring revenue and expenses are critical to financial management. In this session, Darren will create an actual budget from scratch for an actual veterinary practice in less than 30 minutes and teach you to create your own budget in a lot less time than you would think.
Finance 301 Metrics: Top Twenty Metrics for Maintaining Your Bottom Line
You may have heard the adage, if you can measure it you can manage it. With the right metrics you can manage your practice and your staff by setting targets and inspected results. Darren will showcase his favorite metrics based on ease of use and effectiveness in managing.
Finance 401 Succession Planning: The Bottom Line on Retirement and Practice Ownership
Fail to plan…plan to fail. Too often, a practice owner decides to retire, finds out the practice is not worth as much as they had hoped and then keeps working to shore up a sinking practice. On the other side of the spectrum, an associate veterinarian gets an opportunity to purchase a practice but didn’t develop the skills required to understand the basics of purchasing a practice; they hesitate and lose out on a great deal. Both practice owners and associates can miss out on opportunities because they did not have a plan. Find out what factors influence the value of a veterinary practice and learn what you can do pre and post-sale to increase the value.
S@#$ (Stuff) Clients Say
Every year, Darren Osborne surveys thousands of pet owners to find out what they think about veterinarians, veterinary services and veterinary fees. Did you know that nine of ten pet owners think they to go to their veterinarian at least once a year but only sixty percent actually do. Find out why half your clients are shocked with their bill at the end of their visit and how clients feel about seeing different veterinarians in the same hospital.
Creative Pricing Techniques
You can raise your fees and stimulate demand for veterinary medicine at the same time. Alongside fee increases, different bundling options like wellness plans and creative pricing strategies will be explored. Find out how separating your dental cleaning from your oral surgery will increase the demand for dentistry.
Evidence Based Client Management
This interactive workshop will discuss how to actively manage your client schedule. Darren will present data on the effectiveness of pre-booking, electronic annual reminders, and capturing phone shoppers. Then, using real live situations from attendees, Darren will sift through the data and develop action plans that target the specific circumstances of the audience. Warning: Role Playing Will Ensue.
TRACK 2: Stronger Together - Rebecca Rose, CVT
8:00 - 9:30 am
9:45 - 11:15 am
11:30 am - 12:30 pm
12:30 - 1:30pm
1:30 - 3:30pm
3:45 - 5:00 pm
Professional Attitude, OWN IT!
Your veterinary clients deserve and demand to be greeted and serviced by professional veterinary team members. Veterinary teams expect to work with courteous, thoughtful, and professional co-workers. Often times, owners and manager want their team members to behave professionally, but rarely is there a discussion around acting, speaking, and treating clients and team members professionally. Few defined expectations about being a professional exist. During the engaging program, attendees will identify the traits of a professional and create a daily, professional team mantra. Professionalism, OWN IT!
Team Culture and Traditions
Veterinary teams of all shapes and sizes have a team culture. Is your culture designed by default or by design? Together we will discuss team culture, traditions, and morale. We will define a “perfect team culture,” and how to get there. Participants will walk away with a plan improving their team’s working environment and culture.
Leading By Example - Taking the High Road
I find it ironic when I speak with veterinary teams about accountability, the responses I receive. Each day, veterinary team members have an opportunity to lead through example which begins with personal accountability. Together we will dive into an interactive conversation around accountability, personal behaviors and self-awareness. Participants will be encouraged to lead through example as they continue to grow their career, regardless of the position they hold within the veterinary practice.
Delivering an Extraordinary Client Experience
What is a client, anyway? Have you and your team ever considered that? When it comes to client service, offering an extraordinary experience is the key! What does your client experience look like? Together, attendees will discuss the benefits of and the many different ways of creating an extraordinary client experience.
Identify Your Passion to Grow Your Career
What brings you the greatest joy in your work day? Often times veterinary team members have a difficult time finding an answer to the thought provoking question. There is NO glass ceiling for veterinary team members, in my mind’s eye! Together we will discuss many ways to grow careers within veterinary hospitals. Attendees will receive a Career Road Map to plot their career path.
TRACK 3: Building Your Own Strength From the Inside Out - Kimberly Pope-Robinson, DVM, CCFP
8:00 - 8:55 am
9:00 - 9:55 am
10:15 - 11:25 am
11:30 am - 12:30 pm
12:30 - 1:30 pm
1:30 - 2:45 pm
2:55 - 3:55 pm
4:00 - 5:00 pm
Finding Personal Wellbeing in Veterinary Medicine: The Dynamics of the Struggle
The goal of this presentation is to provide awareness to the dynamics that make up the veterinary industry and seeks to illustrate the struggle individuals have in staying engaged and connected to their passion within the industry. The audience will gain an understanding of the 3 levels of engagement and specific challenges within the veterinary medical industry that challenge connectivity to their passion on a daily basis. Participants in this session will gain insight into the underlying factors that lead people to leave the profession.
Finding Personal Wellbeing in Veterinary Medicine: How to Find Resiliency
With the picture of the struggle defined in the first lecture of this series, the second half dives into the solutions and approaches on managing the realities of the profession. Self-forgiveness and a priority in self-wellbeing are a large part in learning how to have a sustainable career in veterinary medicine. This part teaches the audience how to connect their careers to their life’s passion despite the daily challenges of working in the veterinary field.
How to Manage Personal Emotions in Tough Conversations
There are multiple factors that need to be determined and shared during a conversation with a client when their pet is suffering with a difficult or complex medical situation. These conversations can elicit a number of emotions from the veterinarian and their staff when attempting to support the client through a decision. This presentation covers the traps that a team can fall into due to the emotions within themselves not being recognized and addressed during these conversations. It will provide direction on how to partner with the client and shares ideas and tools with the audience to help manage the emotions related to these conversations. While there is no right answer on how to have these conversations, this presentation helps to define the situation and allows the audience to recognize that we are all normal in our struggle and that true connection and acceptance of our own emotions is in fact the answer.
Dealing with Failure
It has always been called the “practice of medicine” for a reason, yet when things do not go as we foress or plan, the feeling of failure can be overwhelming. We each float on our ocean of shame with sinkers that can pull us into the depth of our fear of failure. As we drown we struggle to grab onto anything, looking for the lifeguard to save us, when in fact we alone can create our own path to staying afloat. This lecture dives into the struggle of failure and how it shows up in veterinary medicine, while then giving tools and approaches on how to manage the sinking feeling that can consume us.
How to Make Your Inner Critic Your New BFF
Dr. Pope-Robinson believes that self-forgiveness is the foundation to a sustainable career in this profession, yet our inner critic often works against us to find that path to acceptance. Her own inner critic told her you can’t, or shouldn’t, or aren’t good enough, or even sometimes let her know that she didn’t belong in this career. She learned to hate her inner critic, she fought him and it was a painful daily, if not hourly, fight. Then one day she found a way to see her inner critic for what he is, and now he is her new BFF. In finding how to partner with him, she has allowed herself to step out and be the voice for the 1 Life Connected movement and help the profession she loves so much find a path to our authentic sustainable career while connecting with our life’s passion. Finding a partner in her inner critic changed her life. Come learn how this journey worked for her and see how to develop the path to partnership for you and your inner critic.
Training for the Marathon We Call a Career in Veterinary Medicine
When planning to undertake a marathon, the logical approach would be to train and prepare for the goal of finishing the 26.2 miles successfully and without injury. This training would include both a physical training plan, along with developing the mental skills to withstand the stress of hours of running. In taking a look at the lifestyle we call a career, finding that path to our individual authentic sustainable career really requires planning and training as well. Although there is never an “end” to the marathon, thinking we can just go out and jump in and withstand the damages both physically and mentally is dangerous. This career, as a marathoner, requires both physical and mental training. We have much support for the scientific approach to the medicine we practice, but not much to our wellbeing as we run this marathon of a career. This lecture walks through the 5 key steps needed in everyone’s approach to their training to be a veterinary professional marathoner.
Weed or Flower
Working in the veterinary profession brings a number of challenges, from clients not showing up, to fighting with the inaccuracies of Dr. Google, to your cell phone slipping into the toilet and drowning along with all of your pictures, our calendar, and to-do lists. In walking through these various situations there are often a number of ways to approach them. This lecture takes you on a journey in how a common weed can teach us about perspective in each days challenges. Do we have a life of weeds or a field of beautiful flowers? Positive psychology has a strong place in society, this lecture provides a unique approach to understanding how this can present in the veterinary industry and so help support sustainability in the profession.